"We have a commitment to putting purpose over profit."

REI Co-op: Sustainable Production & Consumption

REI Co-op was founded in 1938 by a community of 23 climbing friends in search of better outdoor gear. This film showcases the growth and success of this purpose-driven and sustainable co-operative.

Behind the Scenes


PETER WHITCOMB, Director of New Business Development, REI Co-op

ISABELLE PORTILLA, Co-op Brands General Manager, REI Co-op

LYN IP, Global Head of Supplier Sustainability, REI Co-op

Filmed on location in Thai Binh City, Vietnam and in Washington State , USA.

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