Project name

Lamborghini

“Manifattura Lamborghini - Where digitalization meets the craftsmanship of our workers”

Automobili Lamborghini: Driving Sustainable Change Within the Production of Super Sports Cars

AUTOMOBILI LAMBORGHINI: DRIVING SUSTAINABLE CHANGE WITHIN THE PRODUCTION OF SUPER SPORTS CARS

Lamborghini continues to drive the future with a bold commitment to sustainability and innovation. Carbon neutral since 2015, the brand now embarks on its next chapter, a journey into hybridization and the pursuit of a fully electric supercar by decade’s end. This film explores how Lamborghini is redefining performance for a new era, without compromising the elegance, power, and legacy that have defined it for generations.

BEHIND THE SCENES


INTERVIEWEES:

Stephan Winkelmann, Chairman and CEO

Ranieri Niccoli, Chief Manufacturing Officer

MARKUS SCHÄFER, Member of the Board of Management, Daimler Group Research & Mercedes-Benz Cars COO, Mercedes-Benz AG

Stefano Rutigliano, Strategy Director

Filmed on location in Italy.

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